Category Archives: 24 Hour Athlete

Herbalife Sponsor DC Nation’s Triahtlon in Washington Incl Recovery Zone

2014 marked Herbalife’s inaugural sponsorship of the Events DC Nation’s Triahtlon in Washington, D.C. Herbalife is the Official Nutrition Sponsor of the race and Title Sponsor of the Herbalif Congressional Challenge – a race within a race where government officials and workers compete against each other.

Herbalife, partnered with Competitor Group, Inc. (CGI) to sponsor the Events DC Nation’s Triathlon, one of the premier olympic distance triathlons in the United States. The sponsorship reflects the Herbalife commitment to help people around the world lead a healthy, active life.

Herbalife was the title sponsor of the “Herbalife Congressional Challenge” and the “Herbalife Recovery Zone.” The Herbalife Recovery Zone featured a selection of Herbalife24™ sports nutrition products, which are designed to help athletes train, compete, recover and perform at the highest level, including Herbalife24™ Rebuild Endurance recovery shake and H3O® Isotonic Drink. Herbalife also provided athletes with nutrition tips and best practices for pre-, during, and post-event to assist participants in training for this and future events.

“Herbalife is very excited to be partnering with CGI on such a landmark event,” said Rob Levy, executive vice president, worldwide sales and marketing, Herbalife. “The endurance athlete community is one we have a longstanding respect for and relationship with, both through the events we are involved with around the world and the successful athletes who benefit from Herbalife® sports nutrition products. We look forward to welcoming all participants to what we expect will be a great event in the nation’s capital.”

“We’re delighted to be teaming up with a premier brand like Herbalife who shares our passion and commitment to active lifestyles and the sport of triathlon,” said Bill Pedigo, chief revenue officer of CGI, which owns and operates the Events DC Nation’s Triathlon. “This partnership brings together two of the most well-respected and recognized names in multisport. We look forward to creating an enhanced post-race recovery zone, complete with Herbalife® performance nutrition products, for participants to celebrate the accomplishment of crossing the finish line in a memorable way.”

The 9th Annual Events DC Nation’s Triathlon benefits the Leukemia & Lymphoma Society, .the world’s largest health organization dedicated to funding research and providing patient education and services in the field of blood cancer. The Triathlon will take place on Sunday, September 7, 2014, in Washington, D.C. Course routes will take participants past some of the Nation’s best known memorials and historic landmarks, including the Jefferson Memorial, the Lincoln Memorial and the Washington Monument.

As part of the Triathlon, Herbalife will also sponsor the Herbalife Congressional Challenge, open to all Capitol Hill-based federal employees, including those who work for Administration offices and the White House. Participants may also compete in a race-within-a-race, including a Military Challenge and a Commander-in-Chief Challenge, open to military academy student participants, and the Tri Club Challenge, for triathlon club members. To register for the Herbalife Congressional Challenge, go to NationsTri.com.

Operated by Competitor Group, Inc., the 9th Events DC Nation’s Triathlon is one of the premiere olympic distance triathlons in the United States. Set against the magnificent and historic architecture of Washington, D.C., participants in the event will swim 1.5k in the Potomac River, bike 40k past significant landmarks, and run 10k through downtown.

The Fastest Marathon Ever Fuelled by Herbalife 24!

dennis-kimettoKenya’s Dennis Kimetto has broken the marathon world record in Berlin, winning the race in a time of two hours, two minutes and 57 seconds. This takes 26 seconds off the previous best set by Wilson Kipsang on the same course 12 months ago.

Kimetto is a Team Herbalife Athlete alongside Wilson Kipsang, Geoffrey Mutai, and Frank Line Chepkwony.

Herbalife provides these four Kenyan top runners, advice and use of the Herbalife24 product line. This line is designed by and for athletes so that they get the best possible preparation, enjoy the right training and quickly recover after exercise. The sport line, which offers over 24 hours of nutritional support, consists of products that the top runners can customise their nutrition program. Based on their effort, daily needs and training requirements .The products are continuously tested by an independent laboratory on banned substances (anti-doping testing) so athletes can use the products without problems.

“I feel good because I won a very tough race,” said Kimetto.

“I felt good from the start and in the last few miles I felt I could do it and break the record.”

Dennis Kimetto’s times:

400m – 1min 10 secs
1km – 2:55
5km – 14:35
10km – 29:10
Half marathon – 1:01:28.5
Marathon – 2.02.57

dennis-kimetto-berlinHerbalife 24

Many top athletes, including professionals, are unaware of the importance of proper supplementation. Athletes like Ronaldo are different “Nutrition is a weapon for me” .

Science shows that proper nutrition at the cellular level is at least as important to both health and athletic performance as strength training, cardiovascular training, and recovery time. In fact, it’s the foundation for everything else. When you’ve trained as hard as you can, supplementing your diet with nutrients designed specifically to boost muscle growth, recovery, circulation, energy efficiency, and resilience of muscle fibers and connective tissue make all the difference.

John Heiss – Make It Happen

This summer, John Heiss, Ph.D., Herbalife Sr. Director of Sports and Fitness— and creator of Herbalife24— put his products to the test. As a competitive cyclist and ultra-marathon runner, John believes that the key to winning is in the details of an athlete’s training and nutrition program and incorporates sports nourishment every day. Check makeithappen.herbalife.com. #MakeItHappen

12 days. 6 races. 750 Miles

The Science of Herbalife 24

A Fresh Approach – Herbalife24 is a comprehensive performance nutrition line empowering athletes 24-hours a day. We have surpassed industry standards of pre-, during- and post-workout nutrition to help you train, recover and perform like never before with all the nutritional support you need as an athlete. This seven-product line is customisable so you can determine your day-to-day needs based on activity levels and training demand

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Developed in a lab, proven on a field

Rigorous Testing – Every batch of Herbalife24™ products is analysed for substances that are banned by organizations such as the United States Anti-Doping Agency (USADA), the National Collegiate Athletic Association (NCAA), the National Football League (NFL), and many other professional and amateur sports associations.

Quality in / Quality out – Our dedicated global quality control team works to ensure all products meet or exceed the stringent guidelines set forth by the dietary supplement Good Manufacturing Practices (GMPs). Herbalife individually assesses all ingredients and suppliers, and visits all the facilities to make sure they satisfy our rigorous performance standards.

100% Confidence to Compete – Herbalife® products are regularly tested and monitored to meet numerous detailed specifications to guarantee product stability and that all ingredients match label claims. Our promise is to assure that athletes, trainers and coaches can trust our supplements and to instill confidence among Independent Herbalife Members. Herbalife24. Confidence in your nutrition.

NSF International – NSF Certified for Sport ® – As an independent, accredited organization, National Sanitation Foundation (NSF) International tests and certifies products. The NSF Certified for Sport® marking assures your Herbalife® products have been rigorously tested for quality. www.nsfsport.com