This video shows some of the elite athletes and team using the 24 range. Sports nutrition is much more than just the sugary drinks, sold by soft drinks companies on the high street.

A favourite quote from Ronaldo “Nutrition is a weapon” and he is one of elite athletes featured on the video.

Ronaldo may even be the world’s fittest man. But is he satisfied? Not even close. A “24Fit” athlete he is seeking every advantage to be the best in the world. See him score in the 95th minute for Portugal v Denmark, leaping above defenders and even the goalkeeper, his nutrition programme made a difference! A great ambassador for the 24 programme.

Performance Nutrition – Many top athletes, including professionals, are unaware of the importance of proper supplementation. Science shows that proper nutrition at the cellular level is at least as important to both health and athletic performance as strength training, cardiovascular training, and recovery time. In fact, it’s the foundation for everything else. When you’ve trained as hard as you can, supplementing your diet with nutrients designed specifically to boost muscle growth, recovery, circulation, energy efficiency, and resilience of muscle fibers and connective tissue make all the difference.